What a journey

Reflecting on my career, which officially began in 2005, I’m struck by how much journalism and communication have changed. After being born, raised, and educated in New Brunswick,  I moved to a small town in Saskatchewan, focusing on local news during a time when print newspapers were the primary source of information for many people.

As time went on, I expanded my skills into areas such as public relations and freelance writing, particularly in music and the arts. These experiences have deepened my understanding of the many layers of communication.

One significant shift has been the rise of social media. What started as a fun distraction with platforms like Facebook and Twitter has transformed into essential tools for connecting with audiences. These platforms are now key methods for sharing news, engaging in discussions, and interacting with brands.

The COVID-19 pandemic also brought about significant changes, pushing many industries to adopt remote work and emphasize online communication. Journalists adapted to new reporting methods, while communication professionals discovered creative ways to host virtual events and maintain connections with people. This situation highlighted the necessity for honest and genuine communication, as those who adapted well to these digital tools thrived.

Additionally, the current global political climate has influenced how we receive news and communicate with each other. Journalists now grapple with misinformation, while communication experts strive to preserve trust and clarity.

Looking back, I take pride in the changes the industry has undergone. Despite numerous challenges—especially during the pandemic and periods of political tension—I’ve come to realize that the essence of effective communication remains vital. As I progress in my career, I’m eager to see what the future holds.