Why Radio Needs Social Media Management And Digital Advertising

Radio is the original social network, sharing music, insights, news, contests, hosting call-in discussions, and encouraging interaction. It revolutionized the way information was shared. In the 21st century, radio’s evolution requires diversification, and advertising dollars are spent. Radio stations must move into the digital world to see success.

Our comprehensive suite of digital solutions provides a range of options for various industries. Still, two, in particular, can have a substantial positive impact on your business: Social Media Management and Advertising Intelligence.

Diversify Your Audience

Radio fans are on an array of platforms nowadays. They are not only partaking during their morning commute. They listen to online radio, interact with websites, and download apps. Sticking to one type of interaction will only work for so long. You’ve likely established a digital presence in some regard, whether through advertising on your website or having hosts with gusto who have amassed a following on some of your channels. But wouldn’t it be better to have a pipeline —a cohesive platform where you can monitor tasks, schedule and strategize posts for social networks, and more? Vendasta’s products will do the trick, and we have the tools to help your sales teams integrate these products into their repertoires, bringing them directly to your clients, all while building trust.

Social marketing offers two options for businesses seeking to enhance their online presence. Our Do-It-For-Me option takes the guesswork out of creating engaging posts. Our expert content writers will research, write, and publish content across multiple platforms. They continually study trends and what customers interact with, and increasingly, people want to learn and feel like they are part of the entire experience. If you’d still like to have creative control, our Social Marketing tool is an all-in-one platform that allows you to schedule. Social Marketing is completely white-labelable for your sales staff, which means you’d be using your trusted name with our innovative, intuitive, and constantly evolving platform.

Radio Reach Is More Than On-Air

Advertising on the radio is popular, sure. We all love an excellent ol’ catchy jingle. However, online advertising, such as Google Ads and Facebook Ads, among others, reaches people in various ways and has been proven to encourage participation. Advertising Intelligence brings your clients’ ad campaigns under one umbrella. There’s no guesswork—there is study, comparison, tracking, and much more at the touch of your fingertips. Radio-play and listener statistics are more challenging to collect, but when combined with digital marketing dashboards, they become easier to comprehend through easy-to-connect, multi-platform campaign programs.

Advertising is purchased to increase revenue, and if you’re on more than one platform, you’re already on the right track. We’ll give you the tools you need with our white-labeled system, built by digital gurus constantly pushing to improve and make things easier for everyone, most importantly, you and your clients.

Create Authentic Connections

Radio advertising sales have always surpassed cold calling or brick-and-mortar efforts - it’s always required relationship building, trust, and connection. Radio needs to tap into digital and evolve to develop and thrive, and that strength comes from building an online presence with captivating, fresh, and easy-to-digest content. Some of your long-term clients might be hesitant to move to digital, but we’ll equip you with the entire suite of training, tools, and cutting-edge technology you need to help your clients succeed in the transition. Because when it comes down to it, the more you have to offer them, the more your bottom line will grow. Vendasta’s staff will be with you every step of the way, providing training, success-on-demand support, and digital advertising specialists who analyze statistics and more.

Conclusion

As long as music and local events are still things people love, the radio will not be going anywhere. However, connecting with audiences on-air, online, and mobile will help radio move forward and reach a wider audience, ultimately increasing sales, value, and connection. Let our team of professionals, from sales staff to strategists and developers, help you catapult into the ever-growing digital landscape.